The number of people shopping from your physical store is declining. Once full of customers, but now rarely anyone comes. Have you ever asked yourself why? It is because the customers’ preferences and habits have changed. Now, there aren’t limitations to how and what you buy. And the drivers of this major shift are the Internet and Ecommerce.
With the entry of giants like Amazon, Alibaba, eBay, Walmart, etc., and social media, the shopping trends turned upside down but positively. People rarely go out shopping.
Let’s be honest. The world has moved online. The way people buy products has changed. Now, Ecommerce is the new way of buying. People are leaning more toward online shopping. That is why retail is slowly dying. So, now is the right time to shift your business online and build a website.
Since people spend most of their time on screens and are online, you need to be where they are. Here, we have listed the 13 reasons you need an Ecommerce website to help you make the right decision.
13 reasons you need an Ecommerce website
Online shopping is the new normal
Retail is slowly dying, and Ecommerce is booming tremendously.
In the coming few years, department store sales are expected to decline by 60%.
By 2040, 95% of sales will be done through Ecommerce.
After the coronavirus outbreak, Ecommerce became an instant necessity for people. They started buying everything online. Now, they rarely go to a physical store, which is going to continue at an increasing rate.
So, if you don’t change with time, then you will lose customers every second.
Increase visibility
With Ecommerce, you open a path to increase your brand’s visibility. Having a website means you are building a brand that people love. In return, you get more attention.
And we can’t completely miss out on the social media channels that are acting as a booster. With their help, you can promote your products and services endlessly. And with the introduction of the “Shop” feature on Facebook, Instagram, etc., the number of people buying products online is skyrocketing. Businesses are now aware of the power that social media holds.
Having an Ecommerce website gives you ample opportunities to promote your products and services to the right audience. You get to converse with them and know their tastes with the help of insights you gain using analytics.
Global reach
Unlike a physical store, where you have geographical restrictions, you aren’t bound by it in an online business.
Being in a particular region, you get to sell your products and services to people living in another country. Meaning, there are no geographical limitations.
Having an Ecommerce website, you get to expand your reach. Users from all around the world can view your offers, products, and services. The world is around your fingertips. You can target anyone, no matter where they are. You can operate your Ecommerce business from anywhere, only if you own a website.
If done properly, SEO can help your site rank higher. The better your rank, the better your brand visibility. Social media can help you interact with your customers and promote your products and services.
So, if you want to grow your business, having an online presence is crucial. And the starting point of it is to build a website.
Diversify your sales channel
If you think building an Ecommerce website and using social media is enough, then you are wrong. The journey isn’t finished yet. As we stated earlier, having a site gives you ample opportunities to scale.
You get to diversify your sales channel.
You won’t be limited to the consumers only. You get to connect with different businesses, wholesalers, retailers, etc., who are looking for your products and services. If one channel is broken, you can always rely on others. This way, you will have a backup and a chance to bounce back.
Diversifying your sales channels gives your business stability in sales and revenues.
Easy, convenient, and cheap
Unlike a physical store, an Ecommerce business is easy to set up.
It isn’t only convenient for a business, but for customers as well. Using their device like mobile phones, laptops, etc., they can purchase any goods they want from anywhere at any time. Whatever they need, they get it delivered to their door. That is why, Ecommerce business boomed tremendously in recent times, which will not stop.
Besides these, online shopping is much cheaper than buying products from a physical store. You get discounts and offers that you normally don’t get from an offline shop. Plus, it eliminates the need for middlemen, which is one of the major reasons for the cheap price.
Restrictions-free
With an Ecommerce business, you have fewer restrictions to worry about.
You don’t have to worry about how and whom to target. You can easily reach a wider audience, even if they are in any corner of the world. With SEO, SEM, social media marketing, etc., the world becomes small, making it easier for you to expand your user base.
You don’t have to be upset about the budget. You can set up your Ecommerce site easily with the help of platforms like Shopify, WordPress, Wix, etc., at a lower price as compared to a physical store. Plus, you don’t have to be concerned about utility bills, salary, etc.
There will be no time restrictions. Your website will run 24/7 and the customers can buy whatever and whenever they want.
Plus, you will have access to analytics that help you plan and create a better marketing campaign.
Acquire loyal customers
According to Statista, 2.14 billion people are buying products online. So, you have an opportunity to attract such a huge user base.
Having an Ecommerce website lets people know you exist. More and more people will know about you. This will help you acquire new users.
Moreover, if you identify their pain points and provide products that solve their problems, then they will convert into buyers. They will be loyal to you lifelong.
Either through word of mouth or digital marketing, people will know about your business, contact you, purchase your products, and so on. In any case, you will be in a win-win situation.
Opportunity to market uniquely
You can always customize your website according to the latest trends and changes that attract a large audience.
You can always market your Ecommerce business through social media and create hype about your products. Keywords-enriched posts and the right SEO practices help reach the right audience. You can easily share information and update them.
You have analytics to improve marketing campaigns.
If done right, you will have tons of users ready to convert and boost your sales and revenues.
Gain new insights
As stated earlier, if you have an Ecommerce website, then with analytics, you gain insights, like engagement rate, traffic, conversions, sales, revenues, etc.
You will get to know users’ behavior on your website, what they are purchasing, the popular products, why aren’t they converting, and so on. This helps you come up with better marketing strategies and offers to compel them to buy your products, etc.
Plus, you will get feedback from your customers, which will help you improve customer service.
Give competitive edge
Building an Ecommerce website increases your brand visibility and expands your reach, even at the global level. This helps you gain a competitive edge over offline stores and online competitors.
Amazingly, you can analyze your competitors, which is the best thing about having a website. You can study them, identify their weaknesses, compare prices, etc. With such information, you can create strategies to outrank your rivals.
Scaling becomes easier
You can always upgrade your website as your needs and requirements increase.
If you want to increase your product and service range, you can do it easily.
Moreover, when you boost your digital presence, customers will start noticing you. You will have more opportunities to drive traffic to your website, convert them into buyers, and boost your sales and revenues. It helps build credibility and trust with the customers.
Ultimately, it helps you diversify your business, expands your reach, and maximize profit.
Cost-effective
Building a website is more cost-effective than managing a physical store. You don’t need more employees, pay rent, utility bills, etc.
Moreover, you don’t need anyone to sell your products and services since you can promote them on your social media channels. This helps you save money, which you can invest in improving business processes.
If you want to know how much it costs to develop an Ecommerce app, check out “How much does it cost to make an Ecommerce app?”
Boost conversions and revenue
The ultimate aim of having an Ecommerce website is to boost conversions and revenue.
Building an Ecommerce site allows you to increase your brand visibility. You will have more customers from around the world who will use your products and services.
You have are more opportunities to scale your business as compared to offline-based. Nowadays, almost everyone searches for websites online to buy products. So by having an Ecommerce website, you get to target them, convert them, and double your revenues.
In Conclusion
Every business owner needs their own Ecommerce website. Your main purpose should be to connect with users, build trust, and expand your reach. And having a site makes it possible, which ultimately help fulfill your goals and objectives to be successful and maximize sales and profits.
It isn’t a matter of opportunities. You just need an appropriate plan and start your own online venture. To make it happen, you need a reliable development partner like Truemark Technology, which has been in the IT industry for over five years. Truemark offers the best and most reliable development services without compromising on quality.
With 5+ years of experience in software development, we give you a fully functional website that caters to your business needs and requirements. Within a few weeks, your website will be up and running. So, contact us right now and get your own online store. Plus, get a free consultation service to clear your confusion.
Cover Image Credits: Pikisuperstar from Freepik
